My name is Mark Maddern. I’m a Financial Planner and a Wealth Coach based in Melbourne.
For over a decade, I’ve worked in the Financial Advice space helping people achieve their financial goals and objectives. Having literally had thousands of client conversations, I couldn’t help but feel like that the people who really needed quality financial advice were either not recognising that they needed it, felt like they didn’t have enough money to ask for it or were just simply putting their heads in the sand and putting it off.
A few years ago, my wife and I had our first child and it threw my entire world into a spin (for the better). Priorities didn’t just shift, but completely changed. Things like family time, where we wanted to live and work/life balance became the focus.
It became apparent that we live in an age in which we are so easily distracted from the things that really matter!
I started to notice on a daily basis the people I know (and those that I’ve met), can tell you the winner of last years’ AFL Grand Final, the current UFC Heavy Weight Champion, the contestant lineup on the Voice, MasterChef, the Block blah blah blah…
What most of them can’t do, is tell you the next move they are going to make to improve their financial situation? The interest rate on their Credit Cards? What they are doing to reduce their tax bill? How they would handle their current mortgage payments if their partner passed away or couldn’t work? What would happen to their Estate? The list goes on and on.
I wanted to create a business that can not only provide comprehensive and highly bespoke Financial Planning Advice but was also able to help fill the void on everyday Australians’ financial literacy.
Being fair to consumers, it’s not their fault.
Schools teach a fraction of the Financial knowledge that people will become exposed to throughout their life, governments and regulatory bodies change rules constantly and financial companies make products that are so complicated that at face value you need a PHD just to understand the PDS (Product Disclosure Statement).
It felt like a giant conspiracy. That the world has gone out of its way to overcomplicate the financial environment to the point that you need to pay incredible fees just to avoid paying incredible fees.
It started with a vision. To empower everyday Australians to live the lives they want by holding them accountable to a financial plan and making sure they stay on track to achieve their desired goals.
As a result, ‘The Drakkar Group’ was born!
The ‘Drakkar’ Longboat or Nordic Dragon Headed Longship has become one of the most distinct and recognisable naval vessels throughout history.
It was a vehicle that was not only highly capable in deep ocean water, but due to its shallow draft it could also navigate in waters only one meter deep (one of the reasons why the Vikings could raid so far inland). It was unparalleled in its versatility.
When being used for Military or Exploration purposes, the Drakkar Longships would hang shields along the walls, which would in turn would provide protection to both the vessel itself while on water and then the men and women while on land.
That’s great and all, but what does any of this have to do with Financial Planning?
We are big believers in the power of mental imagery (i.e if you can see it, you can do it). The Drakkar could facilitate a long journey, provide flexibility in it's ability to manoeuvre, all whilst providing protection along the way. It's the living embodiment of financial planning concept!
Sailors of these amazing and powerful naval vessels would need to know where they wanted to go (a goal or objective), take stock of supplies and resources (establish a current situation) and then begin plot a course (create the plan).
Once this was done, they would need to stress test the plan and make sure it was flexible enough to cater for potential mishaps along the way (contingency planning and risk assessment). The journey would be given an expedition timeline so people knew when to expect them back (success or progress monitoring).
The Viking people were part of a strong and decisive community that were not only capable, but highly motivated to succeed. The only thing left was to wait for the right tailwind to give them the push start they needed.
We are Drakkar Group. Join us. We are the tailwind and the support crew that will help you succeed in your campaign!
Drakkar Group is a boutique financial planning firm which is Privately Owned (i.e. not owned by any Bank or Insurance Company).
All of our Advisers and Staff Members are salaried, which removes any specific sales incentive from the process.
All of this was done consciously, so that you can rest assured that the advice you receive will be given in your best interest at all times.
Mark Maddern and Drakkar Group Pty Ltd are Authorised Representatives of Synchron Australian Financial Services Licensee No. 243313 for the purposes of Financial Planning Advice only.